New idea… a short blog every week, rather than attempting to rewrite War and Peace every time and not blogging for ages. What do you reckon?
Thing is, especially with all the recent GDPR bobbins, it’s getting more difficult to reach people and (as I am my own PR department and there’s only one of me) I’m going to have to try and direct my efforts more efficiently.
Allow me a quick moan about Facebook to demonstrate? I promise it has a point which isn’t just ‘woe is me’ but also ‘woe is you, because Facebook says you can’t see what you’ve chosen to see’. And a couple of useful suggestions to put that right. Ta. If you don’t fancy that, just skip to the end to listen to a pretty tune. Oh yes. ALL the new things.
Facebook is still the biggest social media platform there is and it’s free, so hurrah. I don’t just use it for work, I use it to keep in touch with friends and family and follow stuff I’m interested in too. But… I can’t help but notice that every time a useful feature allows me to choose my audience or organise my feed, they remove it.
For example, ‘interest lists’ used to allow me to arrange all the pages I ‘liked’ into different categories, like ‘bands’ or ‘dog charities’ or ‘greetings card makers’ so I could keep up to date with them or shop from them easily. It also allowed me to keep a ‘Poochweasel recommends’ list via my page and share other small businesses I thought my customers would like. This feature was quietly removed and now I have no easy way to organise the 3000-odd pages I follow.
Most recently they also removed the ‘targeted audience’ feature from business pages. This used to allow me to tag my posts with relevant interests, so if I made a little Roman Emperor dog, like this (which I did)…
… I might use ‘dogs’ ‘history’ and ‘Ancient Rome’ and Facebook would prioritise showing that post to people who liked pages related to these topics. Now it’s just pot luck. Yah boo.
There are ways around these things but they’re clunky. You could choose to ‘see first’ and get notifications every time I post to my page but that’s annoying and intrusive and you’d soon get fed up. I could choose to pay for ads but I resent being bullied into it and, let’s be honest, how much do you enjoy seeing sponsored and ‘suggested’ content on Facebook? Exactly. Me neither.
So how *can* you choose what you see? Well, a lot of pages now have groups you can join (shameless plug: mine is here: Poochweasel Facebook Group). Group posts will show up in your feed and you can turn off notifications to avoid irritation. You can chat with makers, get to know other people who might like the same things as you and often grab special offers. I try not to just duplicate what’s on my business page (because having everything appear twice would not endear me to anyone), so you won’t necessarily see everything I make in my group but it will remind you that I exist and I always try to post interesting or entertaining stuff.
When it comes down to it, Facebook is all about interaction and the single best way to see pages in your feed and keep them in business is to visit them and interact with them. Facebook doesn’t show you everything, it ‘filters’ your newsfeed. If you don’t visit pages you ‘like’, it assumes you’re no longer interested and excludes them from your feed, which means you don’t see them. And if you don’t see them, you don’t visit them and… do you see how this works?! If you ever think “I wonder what happened to that page I liked?”, maybe take a second to look them up? If they pop up in your feed, spare a second to hit ‘like’ or post a quick comment. The same goes for your friends or family’s posts – it’s the only sure way to influence what you see.
Ok, so that turned out to be a bit longer than planned! I was going to talk about some of the other platforms I use, like Twitter and Instagram, but that will have to wait for another blog I think. Otherwise we’ll be back to ‘War and Peace’ and I’ll be posting this in October.
I’ll sign off with another bright idea; sharing a ‘thing’ on my blog that I’m particularly enjoying this week, just like I used to on my Facebook page. Take that, Zuckerberg! 😉 This week, I’m loving the new album by Courtney Barnett, an Australian singer/songwriter who you might not have heard. As it’s a beautiful day here in darkest Shropshire, I’ve chosen a song from an album she made with Kurt Vile which has jangly, ‘summery’ guitars and a sweet, silly video which swaps their vocals and makes me laugh. Enjoy!
As ever, if the title of this blog post means anything to you, or you enjoyed the video I posted, come and chat music with me! 🙂