So you’re super-connected now, all the freaks gather round

New idea… a short blog every week, rather than attempting to rewrite War and Peace every time and not blogging for ages. What do you reckon?

Thing is, especially with all the recent GDPR bobbins, it’s getting more difficult to reach people and (as I am my own PR department and there’s only one of me) I’m going to have to try and direct my efforts more efficiently.

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Allow me a quick moan about Facebook to demonstrate? I promise it has a point which isn’t just ‘woe is me’ but also ‘woe is you, because Facebook says you can’t see what you’ve chosen to see’. And a couple of useful suggestions to put that right. Ta. If you don’t fancy that, just skip to the end to listen to a pretty tune. Oh yes. ALL the new things.

Facebook is still the biggest social media platform there is and it’s free, so hurrah. I don’t just use it for work, I use it to keep in touch with friends and family and follow stuff I’m interested in too. But… I can’t help but notice that every time a useful feature allows me to choose my audience or organise my feed, they remove it.

For example, ‘interest lists’ used to allow me to arrange all the pages I ‘liked’ into different categories, like ‘bands’ or ‘dog charities’ or ‘greetings card makers’ so I could keep up to date with them or shop from them easily. It also allowed me to keep a ‘Poochweasel recommends’ list via my page and share other small businesses I thought my customers would like. This feature was quietly removed and now I have no easy way to organise the 3000-odd pages I follow.

Most recently they also removed the ‘targeted audience’ feature from business pages. This used to allow me to tag my posts with relevant interests, so if I made a little Roman Emperor dog, like this (which I did)…

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… I might use ‘dogs’ ‘history’ and ‘Ancient Rome’ and Facebook would prioritise showing that post to people who liked pages related to these topics. Now it’s just pot luck. Yah boo.

There are ways around these things but they’re clunky. You could choose to ‘see first’ and get notifications every time I post to my page but that’s annoying and intrusive and you’d soon get fed up. I could choose to pay for ads but I resent being bullied into it and, let’s be honest, how much do you enjoy seeing sponsored and ‘suggested’ content on Facebook? Exactly. Me neither.

So how *can* you choose what you see? Well, a lot of pages now have groups you can join (shameless plug: mine is here: Poochweasel Facebook Group). Group posts will show up in your feed and you can turn off notifications to avoid irritation. You can chat with makers, get to know other people who might like the same things as you and often grab special offers. I try not to just duplicate what’s on my business page (because having everything appear twice would not endear me to anyone), so you won’t necessarily see everything I make in my group but it will remind you that I exist and I always try to post interesting or entertaining stuff.

When it comes down to it, Facebook is all about interaction and the single best way to see pages in your feed and keep them in business is to visit them and interact with them. Facebook doesn’t show you everything, it ‘filters’ your newsfeed. If you don’t visit pages you ‘like’, it assumes you’re no longer interested and excludes them from your feed, which means you don’t see them. And if you don’t see them, you don’t visit them and… do you see how this works?! If you ever think “I wonder what happened to that page I liked?”, maybe take a second to look them up? If they pop up in your feed, spare a second to hit ‘like’ or post a quick comment. The same goes for your friends or family’s posts – it’s the only sure way to influence what you see.

Ok, so that turned out to be a bit longer than planned! I was going to talk about some of the other platforms I use, like Twitter and Instagram, but that will have to wait for another blog I think. Otherwise we’ll be back to ‘War and Peace’ and I’ll be posting this in October.

I’ll sign off with another bright idea; sharing a ‘thing’ on my blog that I’m particularly enjoying this week, just like I used to on my Facebook page. Take that, Zuckerberg! 😉 This week, I’m loving the new album by Courtney Barnett, an Australian singer/songwriter who you might not have heard. As it’s a beautiful day here in darkest Shropshire, I’ve chosen a song from an album she made with Kurt Vile which has jangly, ‘summery’ guitars and a sweet, silly video which swaps their vocals and makes me laugh. Enjoy!

You can read more about Courtney Barnett on her website   or  Wikipedia and follow her on  Twitter or Facebook

As ever, if the title of this blog post means anything to you, or you enjoyed the video I posted, come and chat music with me! 🙂

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Everyone hail to the Pumpkin King

WhooOOoooOOOOoooooh… it’s nearly Halloween!

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In case you hadn’t noticed, I absolutely love Halloween. I was an only child but my parents were great sports, letting me and my friends decorate the house, dress up and make the kitchen look like a tractor accident at a pumpkin farm.

Not being American (and growing up in a part of South London where knocking on strangers’ doors demanding sweeties would guarantee you some free ‘life advice’ and a clip round the earhole) I never went in for Trick or Treating. Apart from the odd year when someone threw a party my Halloween was all about staying up late and watching scary films.

Nothing has changed much as I’ve got older, except that it tends to be at least a Halloweekend now. We have a tradition of inviting friends round for a nice meal which sometimes involves costumes and inevitably becomes hilarious but for Luce and I there will always be a few nights of beer, snacks and horror films while the house looks like a poorly constructed 1970s ghost train. Luce is *great* value watching horror films. Jump scares could have been invented with her in mind.

Speaking of which… BOO! It’s a scary Labrador! …*ahem*…

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I also have a tradition of carving pumpkins. A few years ago, I had a go at the kind of pumpkins that people make with intricate stencils and fancy tools. I just sketch the design on freehand with a pen, then use a kitchen knife, a spoon, a scalpel and a couple of old lino cutters. I’m so high tech. Here are a few of my favourites:

Happily, I really like pumpkin soup. I’ve carved so many now that my main problem is thinking up new ideas. All suggestions gratefully received!

Our dogs also love Halloween because it often involves their favourite aunties visiting and bringing them sausages and people dropping food on the floor after one too many glasses of Vino Collapseau. They do *not* do costumes though. Sandie (pictured above) would happily wear anything in anticipation of a sausage. Etty and Boswell will tolerate the occasional hat but only for the few seconds it takes them to consider they have earned a treat. And forget taking photos, because you get these faces…

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If I want to see how adorable they would look dressed up as, say, Dracula and the Bride of Frankenstein, I make a model. Like this.

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All my Halloween models (and lots of others!) are available on my website So what are your Halloween traditions? Got any good recipes? Pumpkin carving ideas? Horror film suggestions? Let me know!